X Sports Radio
Presented bY
A national multi-platform for extreme sports, risk education, and brand building.
Executive Summary
This proposal gives XINSURANCE a national voice in extreme sports, amplifying your racing investments,
supporting your firearms product launch, and creating year-round lead generation.
supporting your firearms product launch, and creating year-round lead generation.
SOA Media Evolution
Transforming from radio-only to multimedia powerhouse with CTV, digital, social, podcasts, and live event coverage.
Perfect Timing
XINSURANCE's specialty focus aligns perfectly with our sports audience expansion.
National Opportunity
First-mover advantage to dominate emerging sports talk radio nationwide.
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About SOA Media
37
Years
nationally syndicated
show experience
since 1988
show experience
since 1988
200+
Affiliates
radio stations traditional
across America, including Cable Radio Network (CRN) Digital Talk
across America, including Cable Radio Network (CRN) Digital Talk
2.5M
Listeners
including iHeart, TuneIn, Audible, Amazon Prime,
American Forces Network (AFN)
American Forces Network (AFN)
We are where sports talk never sleeps. Born from the legacy of Sports Overnight America, we’ve evolved into a multi-platform sports network that champions emerging sports, amplifies underrepresented voices, and drives ongoing fan engagement through digital storytelling across radio, social, podcasts, television, and live events.
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Social by the Numbers
Scale That Delivers Instant Impact
1.7M+
Followers
Across IG & TikTok
300M+
Impressions
Monthly
240K
Story Reach
Average
87%
U.S. Audience
Geographical reach
Proven ROI
- $52K+ earned media value from a single post
*Sports Ticketing Case Study via CFB University
- 12x ROI vs. Traditional Paid Ads
- Campaigns drive awareness → engagement → conversions
The Opportunity
One Partnership = Full-Funnel Impact:
- Viral social reach (core: College Football and Combat Sports)
- Long-form radio/podcast credibility (SOA Radio)
- Conversion-focused activations (DM funnels, affiliate plays)
Why This Matters
Instant Credibility
SOA Media offers both viral short-form reach + trusted long-form content in one buy
Turnkey Funnels
Keyword → DM integrations that turn fans into customers
Premium Audience
Sports fans, college culture, fantasy community — exactly where brands want to be
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Connected TV Integration
KEY FACTORS
Additional Bundled Reach:
National Radio + Digital + CTV in one package
Instant Measurable ROI:
Real-time analytics & attribution
Specific Targeted Impact:
Reach the exact fans you care about (by sport, demo, income, geo, interest)
Emerging Sports First:
Be first-mover in fast-growing categories on any specific sports
The POSITION:
→ A single buy that puts your brand on air, on screen, and on demand — backed by performance data you can trust.
→ Access premium placements across sports (ESPN, MLB), entertainment (Paramount Network, SYFY), and documentary channels (Discovery+), giving your brand visibility alongside the content fans love most.
→ Access premium placements across sports (ESPN, MLB), entertainment (Paramount Network, SYFY), and documentary channels (Discovery+), giving your brand visibility alongside the content fans love most.
From Radio Reach to TV Measurable ROI, we are modernizing how brands connect with sports fans.
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Who We Worked With
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The Opportunity
New 1-Hour Weekly Show: X Sports Radio
Year-Round Programming: 2025-26
Racing anchors seasonal content, plus other added emerging sports will fill the calendar.
Signature Segments
- Example 1: "Concealed Carry Corner"
- Example 2: "The Risk Report"
- Example 3: "I Hate Insurance Spotlight"
- Example 4: "X Factor Athlete of the Week"
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3-Tier Partnership Model
Entry: Ad Buys & Segments
$6K /month
Reach: ~250K–350K+ weekly listeners across 200+ affiliates, iHeart, and AFN
Growth: Event Coverage
$9K /Event
Reach: 500K+ impressions per event weekend via live coverage, radio, podcasts, and social.
Premium: Branded Show
$12K /Monthly
Reach: 2M+ monthly impressions (conservative estimate) across multi-platform - ctv, radio, podcast, and social.
← ENTRY: Direct access to high-risk lifestyle audience
Traditional advertising with branded content integration
Traditional advertising with branded content integration
- Direct access to high-risk lifestyle audience
- Consistent radio + digital exposure across 200+ affiliates, iHeart, and AFN
- Branded educational spots tied to product launches (e.g., concealed carry insurance)
- Quick entry point to test messaging and measure lead gen
- Flight: 3-month minimum
← GROWTH: Content extends beyond race weekends
Comprehensive race weekend coverage and activation
Comprehensive race weekend coverage and activation
- Content extends beyond race weekends
- On-site interviews, pit access, BTS coverage repurposed into podcasts, shorts, and social
- Deeper storytelling opportunities that integrate XINSURANCE into real-time fan experiences
- Builds awareness + community connection around key events (Clearwater, Key West, etc.)
- Flight: per racing season or custom event package
← PREMIUM: First national extreme sports talk platform
Complete X Sports Radio branded programming
Complete X Sports Radio branded programming
- Naming rights: “X Sports Radio presented by XINSURANCE”
- Year-round programming anchored by racing season, plus MMA, firearms, off-road, and others
- Dedicated social channels and signature segments tie directly into XINSURANCE’s brand identity
- Positions XINSURANCE as the national voice of extreme sports and risk management
- Flight: 12-month annual term (a year-round property)
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Event Coverage Activations
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Clearwater Nationals - Repurposed PAST EVENT Content
September 26-28, 2025
Potential pilot program with live interviews and pit access coverage.
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Key West Championship - Flagship LAunch
November 2-9, 2025
Flagship launch event with comprehensive coverage and branded segments.
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Coverage Plan - Full Branded Show Rollout
Driver interviews, behind-the-scenes pit access, daily recap shows, and social media content.
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SNAPSHOT: Audience Fit
80%
Male Audience
Primary decision makers
75%
Ages 25-54
Peak earning years
65%
High Earners
Earn $75K+ annually
Risk-Inclined Lifestyles
- Racing enthusiasts and participants
- Firearms owners and sportsmen
- Outdoor adventure seekers
- Strong military audience via American Forces Network
Key Insight: 78% of listeners take action after hearing an ad, 55% make a purchase.
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Why This Works for XINSURANCE
Extend Brand Reach
Transform sponsorship investments into additional
national media presence.
national media presence.
Year-Round Engagement
Continuous education and lead generation beyond
event seasons with ongoing content creation & distribution
(e.g. Concealed carry → “Concealed Carry Corner” segment)
event seasons with ongoing content creation & distribution
(e.g. Concealed carry → “Concealed Carry Corner” segment)
Industry Authority
Position as the definitive voice of extreme sports and responsible risk management.
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Next Steps
This is more than sponsorship. It’s about giving XINSURANCE national ownership of a category no one else in media is serving ongoing:
extreme and/or emerging sports, along with responsible risk. Together, we can make X SPORTS RADIO the ESPN of risk sports.
extreme and/or emerging sports, along with responsible risk. Together, we can make X SPORTS RADIO the ESPN of risk sports.
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Choose Partnership Tier
Select the level that aligns with your marketing objectives and budget.
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Target First Activation
Key West (November) as a pilot for the flagship launch or any upcoming tentpole events.
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Creative Alignment
Develop branded content strategy and messaging framework.
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Launch Partnership
Execute comprehensive marketing activation plan.
SOA Media and XINSURANCE can build the first national sports talk platform
dedicated to extreme sports and risk education.
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Thank You
Let's discuss your partnership.
Luke Gervais
Head of Sales, SOA Media
Luke@sportsovernightAmerica.com
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